From Stone Age to Modernism
The focus is clearly set on the stand walls clad in ‘turtle shells’, in parts opened up to reveal the products and services of the company. The counterpart for the fossil background is modern furniture, complemented by technical features such as LED-walls.
Clean lines and reduced design
The textile surfaces have a special aesthetic impact. Black as a classy colour transport the technical aspects the exhibitor wanted to have. The brilliant banners placed on the outside walls invite all passers-by to explore the world of SW-Motech. For the flooring we used different kinds of colours to highlight every product range.
Logistics live and in colour
The sushi-circle in the middle of the stand focuses exactly on the business of Goodman: logistic spaces. The conveyor belt leads into the cabin where it could be loaded with various things such as give aways, brochures and candy, not only sushi.
Present and communicate, this is the focus to be set for the stand area. Each work station belongs to the 'umbrella' Esprit, but also need to work individually. No cabling visible, of course.
The final frontier
News out of the orbit have no limit, they need to have large formats. Time and space bathed in light and arranged on islands to be presented via tv.
Task: different british houseware brands under a single roof. Each brand needs to be presented individually but also needs to fit into the general CI. Every brand has its own custom-made displays.